Applause for Women in Tech. The gender design gap, German Museum of Technology, Donnerstag, 15. November 2018

We are kicking off a new speaker series aimed at putting women into spotlight who are advancing the digital sphere. The first session will focus on the gender design gap. Why should we talk about designing (better) digital products for women? Don’t they use the same products as men? How do their needs differ? Women have unique needs and interests that are not being met by today’s tech companies. One reason is that they are not systematically integrated in market and UX research, product design and development teams. This means their perspective is often missing. Let's chat about why this happens and what can be done to change it!  
Beril Guvendik Maples (Google, Rodan + Fields, Salesforce)
Beril has been a champion of UX design for over 18 years, changing the way companies think about design in products. Her passion is to build successful and happy teams that design beautiful, meaningful, and very human experiences for enterprise and consumer products. 
Julia Zacharias (Applause, A.T. Kearney)
Julia is passionate about flawless digital experiences and encouraging women and girls to enter the tech world. She previously worked as a project portfolio manager and management consultant focusing on lean-based process optimization and change management beyond factory floors.  
18:00: Open doors
18:30: Welcome and Introduction
18:45: Keynote speech Julia Zacharias, VP EU Delivery & Customer Success
19:00: Interview Beril Guvendik Maples, Head of UX Design for Google Analytics
19:30: Break
19:45: 2nd speaker TBD
20:15: Open Networking, drinks & food till open end

Applause for Women in Tech. The gender design gap

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